More than two-thirds of the population are active on social media platforms. An average user spends about two hours logged on these platforms. It invites excellent opportunities for businesses to exhibit their services or promote their business. Social media service comprehend different platforms and attract additional customers, and as a business, you need a platform where your community gathers.
90% of marketers claim that social media platforms generate immense exposure for companies which is the most prominent advantage. Social networks are a substantial approach for every marketing strategy, and the benefit of using social media is excellent that not implementing these techniques would result in neglecting significant marketing opportunities.
According to a Digital marketing company India, 96% of marketers are enthusiastically participating in social media marketing to promote their business. Still, out of the 85% are not aware of which tools are best to use. We are there to help and diminish the confusion by interpreting the reasons to choose the social media market for your startups.
Increased brand awareness:
Small ventures have limitations of budgets, and promoting on social media can be cost-effective to introduce your services or products in the marketplace. Whether you are adding promotional events to Facebook, feeding up creative stories on Instagram, or uploading a pin on Pinterest, all you need is creativity, innovation, determination, and time to it.
Social media optimization company India can help you enhance your brand visibility and elevate user experience. It can also help you grab an audience for your business in no time.
One of the promising advantages of social media marketing is it imports more traffic to websites. As per the survey, nearly 72% of businesses agreeably confirmed that the use of social media platforms boosts their website traffic. Bringing more users would create more awareness, and without saying, it would capture more business too.
Engage with your customers:
You have developed a plan to satisfy your customers, but you need to know first who they are. You should have detailed information about target audience segmentation and create buyer personas. Once you have information, you can engage and interact with customers who would improve the chances of converting them into a lead. Communication and engagement are crucial keys to win the attention of customers while conveying them your brand message.
Social media optimization company India suggests that a positive review for a product or services from a genuinely satisfied customer can bring more business compared to other marketing tools.
Improve SEO Results:
Social media doesn’t directly impact your search engine rankings. Still, as per experts, more than 58% of markets who have implemented social media techniques for a year or more to grab customer attention, will see improved SEO rankings. Higher rankings would definitely draw out more potential customers and upscale your sales. Updating blogs and sharing relevant content on social media would elevate your position in the search engine that your brand is valid, constant, and genuine.
Build Brand Image:
The power of social media cannot be underdetermined. Social media can help you build up brand image and develop customer loyalty. Facebook Marketing or Instagram marketing promotes SMEs and startups to exhibit their products in a highly competitive market without investing much.
Dedicating a few hours on your page can help you improve visibility and enhance brand awareness. Share attractive images, DIY videos, or tutorials to get an impactful response from customers. A positive review on these platforms would build a strong customer base and attract other customers too.
Promotes in Connecting with Other Business:
Platforms like LinkedIn, Facebook enable you to connect with professionals of different fields or genres that could be helpful for you. Association with professionals can be beneficial to you in unexpected ways.
Time, effort, dedication, and creativity are essential to promote your startup on social media which are worth in all respects. If you have not implemented yet, get started today or consult with professional agencies for it.