Difference between Adwords and Adsense and their benefits

WhatsApp Image 2020-04-30 at 3.29.42 PMGoogle Adwords is now known as Google Ads

Adwords and Adsense both are most popular advertisement related programs of Google. They are the most demanded services among people that Google provides. But as the names illustrate both are very similar to each other hence it was noticed that usually many people get confused between Adwords and Adsense, mainly those people who are not familiar with internet marketing. Since its names are similar but there is huge difference in their working principles. This article explains the basic difference between Adwords and Adsense along with their benefits.

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What is Adwords: Adwords is a kind of PPC (Pay-Per-Click) advertisement program. In this program advertiser can create their ads that will be display on relevant Google Search, Google partners websites, You tube and Google Play Store. Advertisers have to pay specific amount of money each time when their ads were clicked by user.

Type Of Google Ads : Their four type of Google ads popular and available now  these are Google Search, Google Display Ads, Shopping Ads, Video ads and Mobile apps.

Benefit: It is beneficial for those individual or companies who have their own products or services and make it popular around the world. With the help of this program any one can raise their business revenue rapidly. It helps to increase brand awareness, generate traffic and  help to find right customer at right time with right message.

Google-Adsense (1)

What is Adsense: Adsense is reverse of Adwords program. In this program Adwords ads are delivered to the Google partner websites. People who have their own website or blog can join the Adsense program absolutely free then they received the Adwords ads and they have to place those ads on their website and Google pays them when user clicks on ads.

Benefits: This is the best platform for the people who want to generate revenue through their website or blogs. This is such a beneficial  program for those who can provide quality content on website and blogs can earn good amount every month. But please note content is key Google is very strict about that you can not just copy paste and publish content . It must be useful and unique relevant content and information.

A R Infotech, is a Jaipur, India based leading Digital marketing Company in India that provide service of Google Ads . Please visit our website www.arinfotech.co.in for detailed information or drop a mail at info@arinfotech.co.in for any kind of free expert advice about digital marketing and Google Ads.