Social Media Marketing Trends in 2018 You Need to Focus

The huge popularity of social media platforms amongst the users has been beneficial for a number of brands. Today via the social networking sites the businesses not only reach prospective customers but also improve their sales. The networking sites are an effective medium for sellers and service providers to connect and engage the targeted audiences. They have become a powerful tool for increasing the visitors to a website. As a consequence, people are progressively investing money on the best digital marketing services to foster new ventures as well as to build a strong online presence.

Social Media Marketing Trends 2018

Keeping a close eye on the up-and-coming trends in social networks is a major factor to succeed in the ever-changing world of internet. Here are some insights which will help you develop your social marketing strategies –

1. Instagram Marketing

It is one of the photos and video sharing application which has become significant for branding. The users with more than 10,000 followers can add a link to their website in the Instagram stories. A story having a huge number of views can boost the inquiries and sometimes even purchases on your website. Thus, it has turned into a better marketing platform for brands having artistic thinkers in their team.

Instagram Marketing Strategy
Instagram stories are new, effective and free way to connect with followers and transform them into customers.

Like Facebook now brands can run paid campaigns on Instagram. Although organic reach still exists, the paid strategy can increase the rate of engagement directly. The boosted posts have a ‘sponsored’ notation on the top to distinguish them from unpaid ones.

Further, with Instagram shopping feature Shopify users can buy products without leaving the application. The retailers selling their products the e-commerce portal have seen a high increase in the sales.

Individuals especially those belonging to generation Z track brands on Instagram instead of Google. Instagrammers follow the brands with aesthetically pleasing feed; therefore a presentation profile is a new approach to add more followers.

2. User-Generated Content

User Generated Content
UGC (User-Generated Content) on social media platforms showcasing a product or review in the form of images, videos, or text-based content has become a key resource for impressing customers. Before purchasing a product from a website today people check the response of the previous users. People prefer to read the user-generated content such as micro blog or post on social media rather than posts created by the brand itself.

3. Influencer Marketing

Influencers are account holders on social media site who have immense followings. They attain a celebrity-like status as their fans constantly praise them. The supporters of the influencers closely follow their advice. These influential people often adored by the followers mostly for their own personality or the work they do. Most of them share their day-to-day experiences on their posts. They often describe or rate the product/brand they use for the first time.
Influencers are account holders on social media site who have immense followings. They attain a celebrity-like status as their fans constantly praise them. The supporters of the influencers closely follow their advice. These influential people often adored by the followers mostly for their own personality or the work they do. Most of them share their day-to-day experiences on their posts. They often describe or rate the product/brand they use for the first time.

Influencer Marketing

If the influencer expresses delight after using a brand; then his/ her die heart admirers would definitely check it out.

Promoting the products through much account which has a small number of the following has become an economical alternative to sponsored posts.

How are you going to follow the above trend on your social networking accounts? To eliminate all your bewilderment you can approach an internet marketing company. Most of these companies will provide you with a combination of services to implement the latest trends. Also, you can visit AR Infotech where you will get a complete package of web design services, SEO and digital marketing.