09Oct 2017 by Rahul Chandani
10 Free Tools for SEO Help in Digital Marketing

10 Free Tools for SEO Help in Digital Marketing

Digital Marketing, Internet Marketing, Internet Marketing & Advertising, Search Engine Optimization, SEO, SMO, Social Media For Business, Social Media Marketing, Video Marketing
Most companies use free SEO tools to enhance their website presence online. Some tools are paid so that they don’t use highly paid tools for their business website. Some tools offer basic features on a free account whereas other tools are free forever. Forever free tools are not paid. For advanced features, you may have to pay. These tools are used for website analysis and what implementations are needed on it. Here is the list:- Google Analytics  Google analytics is no-doubt world top most recognized free web analytics service tool. It is the most important tool used in various marketing campaigns. It’s tracking code features makes it unique, which gives incredible user metrics free. Google Keyword Planner Google keyword planner is a free tool for keyword analysis and research. It…
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24Aug 2017 by Rahul Chandani
Home Page v/s Landing Page Where to Drive Traffic for Higher Conversions

Home Page v/s Landing Page Where to Drive Traffic for Higher Conversions

Business Promotion, Content Marketing, Digital Marketing, Internet Marketing, Internet Marketing & Advertising, Internet Marketing Strategy, Power Of Internet Marketing, Search Engine Optimization, SEO, SMO, Social Media For Business, Social Media Marketing
Knowing the exact difference between the landing page of the website and home page is quite important. If you are a professional and wish to have a greater traffic, make sure you at least know the difference between the two. Using both pages this is quite crucial for inbound marketing and getting leads. Pages with different contents are quite important for business orientation. Different pages with different contents drive money towards your website. However, you must have specified quantitative goals that would serve your business better. As mentioned, either of the landing page or the homepage needs to have a particular role-play in your business. You must give proper contexts to the pages for generating the awareness stage amongst users. The decision-making and conversation stage would generate only when the written content…
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08Jul 2017 by Rahul Chandani
Importance of Video Marketing for Business

Importance of Video Marketing for Business

Business Promotion, Digital Marketing, Internet Marketing, Internet Marketing & Advertising, Internet Marketing Strategy, Search Engine Optimization, SEO, SMO, Social Media Marketing, Video Marketing
Since last few years, the use of video marketing for business promotion is on the rise. Online digital marketing in India is witnessing a revolution and that change is substantiated via the tremendous popularity that has been received by visual marketing. The best aspect about video ads is that they goes viral. It is this value appeal, which motivates companies, organizations and even individuals realize the potential of visual content marketing. Virality acts as an indicator of the products popularity which makes this form of marketing highly result oriented for business.  Here are some of the most vital benefits that video marketing provides to small and large businesses alike- Video Ads Enhance the Rate of Conversion and Sales – First thing, first putting a video ad regarding the benefits of your product or service on the landing page of…
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