Commercial activities over the internet have become a common choice for investors to generate better revenues. Creating a business site by hiring an e-commerce website design company in India is the first step for trading on the internet. Launching the website is the second step in the series. It does not end here finally; the brand should have a strong presence on the web for being searchable.
With time more and more owners are launching their start-ups online. It is quite easy for already established companies to gain popularity in the online market. When an e-commerce portal is new to the search engine it might take a long time to get noticed by the potential customers.
In todayâ€˜s post will provide you five phenomenal tips to boost the online visibility of your business â€“
1. Get Viral By Going Live
Live content helps the target audience to know your organization more closely. Â Live posts cannot be pre-recorded due to which the viewers get the actual picture of how your business works. Ephemeral content has become a big trend these days, although it disappears in 24 hours or less. Take the spectators to a completely different world by introducing your employee, production process, etc. on Facebook, Snapchat and Instagram stories. A live video takes the user experience to the next level.
Nearly 50 % of the internet users watch a video before buying anything from a store. Video advertising leverages the growth of the businesses as it gets the brands promptly noticed in the eyes of prospective customers.
2. Consistent & Quality Social Media Post
Facebook and Instagram are not only the biggest tool for lead generation but they help in building a strong presence online. According to the nature of your business the social media site that works best for you might differ from the above.
- To get more visitors you can post more than once in a day; probably thrice or lesser.
- Post content relevant to your commercial site for targeting the right audience.
- The more the number of likes and shares the wide is your reach. Use high-quality pictures and videos with something that is either extraordinary or amuses the audience. In the textual description you must write something that increases the curiosity of viewers with a call to action at the end.
- Announce offers, discounts, contests and events that are about to happen to engage the followers.
- Not only posting right content is vital but also the day and time at which you post should be well planned. Posting during the peak timing is worthwhile.
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3. Search Engine Optimization
When a person searches the browser for a service or product that you offer; your website must appear on their computers and phone screen. The group of words used to find desired product/services is called a keyword. The individuals will only be able to reach your website if it visible for those keywords in the SERPs (an acronym for search engine results pages). That is where SEO comes into play; it drives traffic to your website organically.
There is nothing better than SEO for ranking well on the search engine with drives its results based on algorithms. Optimizing your website for the search engine is the foundation for winning the race in the long-term. You can hire a certified person or a qualified team for performing off-page and on-page SEO activities.
Incorporating the appropriate Metadata, mobile friendliness, setting up Google business page, etc. are some of the tasks the best SEO CompanyÂ can provide you.
4. Paid Ads and Campaigns
The paid ads appear on the top of the SERPs, if you are looking for a quick promotion running a campaign is the best option. Search engines have become more intelligent; no longer can you manipulate the rankings. As a result, SEO is a time consuming but essential for existence in the market.
Campaigns in the social networking sites and paid ads on the search engines instantaneously improve your reach and sales.
Run Google ad word campaigns and ads on social media until your site gets a stable position on the top pages.
Take the assistance of the best digital marketing servicesÂ and you will be amazed at what your business accomplishes.
5. Word of Mouth â€“ The Reviews
Before purchasing any product majority of the people read the reviews in order to analyze its quality. If there are no reviews on your website the visitors might think that no one has made a purchase yet. A positive user-generated content about your business amplified your presence on the web. It compels prospective customers by making your brand look trustable to them.
Build an effective commercial presence online by following the above-mentioned tips. Â Havenâ€™t started your business on the web yet or looking for new ways to earn? Start your journey of becoming an entrepreneur online with our web design company.