Digital Marketing Services India- AR Infotech
Why Digital Marketing is Important for Any Business?
Digital Marketing is the process of marketing or promotion of any products or services over the internet. Digital marketing are mainly categorize into three part; Search Engine Optimization, Pay Per Click and Social Media Marketing.
All these kind or marketing techniques are important for business aspect. People may take the advantage of all of these services or any particular one. It’s depends on business culture and target customers.
We also provide the free expert consultancy and quote regarding to digital marketing services. If you have any query then you may directly contact our expert via mail, phone or physical visit.
What We Do in Digital Marketing
There are several types of latest Digital Marketing Techniques.
Search Engine Optimization (SEO)
Search Engine Optimization or SEO is the process of getting traffic & affecting the online presence of a website or web-page in Search Engine Result Pages (Google, Yahoo, Bing! and others) through natural, free and organic results. SEO is the sub-part of Digital Marketing or just like a branch of it.
If your website or web-page ranking is getting higher in search results, the more likely customers or audience will be present to click on the link & go to the targeted website or web-page over the Internet.
Social Media Marketing (SMM)
Social Media Marketing is the process of getting traffic or online attention through various major social media sites (Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest etc.)
Social Media Optimization is the key component of Social media marketing that utilizes social networking websites as a marketing tool. SMO is the strategy for gaining new and unique visitors to a website. This type of marketing is done by creating pages on the social media sites directly promoting a company, organization, or product which can be easily accessed from onsite or outside of the site.
Search Engine Marketing (SEM)
Search Engine Marketing is the form online marketing that includes website or brand promotion by increasing online visibility in SERPs (Search Engine Result Pages) through SEO as well as through paid advertising, strategic content marketing and social media networks. Basically SEM combines with two terms SEO (Unpaid results) and PPC (Paid results).
PPC (Pay-Per-Click) Advertising
PPC is an online advertising model, also known as CPC (Cost-Per-Click) used to gain direct traffic for a website. It is a process, in which advertiser pays a publisher when ad is clicked.
This whole process is done by selecting certain keywords or keyword phrases relevant to the website and displaying it in search engine results. This paid advertising process also known as PPC campaign services, enables large scale online presence of your organization, business or company in major search engines Google, Yahoo, Bing etc.
Display advertising is a type of online advertising on websites, mobile sites or mobile apps. Ads may display in different forms, which includes:- Text, Images, Video, Animated images, Games, Audio.
The main aim of display advertising is to deliver general advertisements and brand messages to the visitors/customers. According to eMarketer, Facebook and Twitter will take 33% of display ads spending market share by 2017.
Online Reputation Management (ORM)
Online Reputation Management, ORM matters if you are promoting your business globally in the digital world. Online reputation is the most valuable asset in improving or restoring your business or brand. ORM will preclude negative buzz & nurture your brand worth, impact sales and revenue. With AR Infotech ORM services, You can gain & analyse insight reviews about your business and augment the customer satisfactions for your featured products or services.
Digital Marketing Benefits
Generate & Gain Valuable Traffic
Main vision of online visibility of your business is totally depends upon the capability to attract of quality customers and converting them into potential customers.
Build Brand Awareness
In this global competition, just having only online presence is not enough, Branding your business with right niche and effective marketing tools are much important.
Predictable & Cost-Effective Marketing
With predictable and cost effective Digital Marketing, you can attain efficient and advanced promoting solutions than traditional marketing in this digital era.
Social Network Interaction
Get interacted socially with the targeted audiences are essential through more likes & shares with hottest social networks like Facebook, Twitter, LinkedIn, Pinterest etc.
With effective and unconventional web marketing solutions, you can track, measure and calculate your online business presence. Real-time monitoring & tracking results can help in promoting your business.